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Wednesday, May 7, 2008

Sometimes the writing's on the wall for success

Everywhere I look these days there is someone wearing a Life is Good t-shirt or hat. Am I crazy or do you see this too? Two brothers Bert and John Jacobs designed their first t-shirts in 1989. For five long years they went door to door selling the tees in college dorms and on the streets of Boston. They weren’t making a lot of money so they slept in their van and took showers “when they could”. I know, ewww! The brothers believed in their dream but they were discouraged. They didn’t realize it until five years into their business that the answer to their prayers was hanging on their wall – it was a picture drawn of a character they called Jake and a phrase “Life is Good”. They decided to print the picture on a t-shirt and made 48 of them, then sold them at a local street fair. They were sold out by noon, and at that point realized they had something good. America quickly embraced Jake and today these two bros are making bazillions.