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Sunday, April 27, 2008

Fresh Idea in Packaging

I usually buy SoftSoap but since Costco was out of that brand, I thought I’d try the alternative soap they were offering, called Method. It came in a neat container that looked very different from the packaging of the other liquid soaps out there. Then last night I was watching tv and saw a commercial for the soap again. Method all of the sudden seems to be everywhere these days. So I thought I’d do a little research on the company. It was started in 2000 by two ex-roommates, Eric Ryan and Adam Lowry. Adam graduated from Stanford with a chemical engineering degree, and Eric is a self proclaimed style fanatic. Eric thought the other soaps on the market were in ugly packaging which people tended to store under the sink or away from view. Adam used his degree to create some sample products. After testing these products on the market, they found success and started recruiting people for their business. Today, Method is one of the fastest growing privately owned businesses in the country.