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Tuesday, March 25, 2008

Customer service finesse

I may be going out on a limb here, but I truly believe in the not so distant future, retail stores are going to be extinct, due to the efficiency of purchasing over the internet. There are a few exceptions to this theory – some clothing stores, grocery stores, services industries. Most other items I can get over the internet without the hassle of going to the mall, wasting gas and time. And the products are cheaper for the internet retailers because they don’t have to pay the overhead of the retail location and employees. I think the main reason people to go to retail stores is for customer service. So how can you have great service over the internet? Simplysoles has done it by sending a selection of shoes to the customer without charge so you can find out whether the shoes feel good and look good with a certain outfit. If you don’t like the shoes, you send them back to the company in a prepaid mailer. The company also sends out handwritten notes if you buy their shoes. The owner claim there she had over $2 million in revenue last year, with goals of reaching $10 million in the future.