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Wednesday, August 6, 2008

Making a mint selling Invitations online

Invitation Consultants was started in 1999 when Allison De Meulder quit her job as a marketing director to form her own business. Working out of her apartment in Tampa, Florida, Allison went to work on the online site to sell customized invitations and announcements. Her company grew and by 2000 she moved into an office space and hired her first employee.

Initially focused on brides, Allison realized an easy transition to develop her product line for all occasions – birthdays, bar mitzvahs, holidays, and corporate events. Soon her husband quit his job as well to work for Invitation Consultants as well. Apparently Allison’s business has been growing 60-80% per year.

Allison attributes her success to:

  • passion
  • perseverance
  • dedication

Now they offer 8000 different types of invitations and process hundreds of orders each day. They strive for great customer service and convenience. Invitation Consultants has been recognized with many awards.

3 comments:

ALF said...

Very interesting.

Found your site from dooce - just wanted to say hi.

Lakshman Srikanth said...

hi

great blog, it inspired me! adding your blog in my blogroll :)

Theresa said...

I've wondered if you shouldn't go into this business. You make great invitations.