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Saturday, August 2, 2008

Making a business providing healthy fresh food for pets

With all the organic health foods out there and the pet craze growing every day, it was just a matter of time before someone put the two industries together and came up with a health food store for dogs and cats. While in San Diego, we sojourned up to Del Mar one day and came across Dexter’s Deli, the original health food store for your little furry one.

How did pets survive before?

The company claims to provide the best in alternative diets and only carry products with up-to-date nutritional information. Additionally they have a frequent barker card, that allows you to save money if you are a regular shopper there. If you are too busy to stop by one of their two stores, you can opt for the home delivery, which is free in the San Diego area if you order $60 or more.

Apparently poor quality pet food can lead to skin allergies or even pungent pet odors. Yikes. According to Steven Blake, a holistic veterinarian from Rancho Penasquitos, food allergies in animals is commonplace.

At Dexter’s, you can purchase fresh animal meat like lamb, chicken necks, ostrich, duck, beef, as well as specialty shampoos and dietary supplements.

Dexter’s Deli was named after the owner Tori Rosay’s pet, who spends his days between their two shops. The dog was adopted from a pet shelter over ten years ago and remains a spry dog, which Rosay attributes to his healthy diet.

Rosay opened the first shop in 1996, after moving from Missouri, where she owned a publishing company. Rosay had previously worked in pet food stores for years. After researching books about animal nutrition, she realized there was a market for natural pet foods.

According to Dexter’s website, the stores grossed $700,000 in 2003, and made over a million bucks in 2004.