My daughter loves Baby Einstein videos, specifically the Baby MacDonald one. Every time I watch it with her I think “I could have made this”! It’s pretty basic, but basic is exactly what little two year olds like. Julie Aigner Clark invested $18,000 and made the first video in her basement in Georgia about a decade ago. After editing it on her home computer, she brought the video to a local shop and reportedly the videos were flying off the shelves. Julie convinced the retailer to test market the videos in other stores. People went crazy for these videos. That first year the company grossed over a million bucks, two years later they brought in $10 million. By 2001, The Walt Disney Company acquired Baby Einstein and today these videos are sold in over thirty countries.
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