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Monday, May 5, 2008

Quirky humor builds strong brand

My sister is very into fun soaps and bath products. She's how I first learned about Dirty Girl soaps. The makers, Blue Q, have done a fantastic job of packaging. The company was founded by two brothers in Boston seventeen years ago. One of the brothers sold his music merchandising business and the other quit his high tech engineering job to start a designer lighting company. However, they got sidetracked when they created a product called Flat Cat, a cardboard kitten they marketed as the perfect pet. They apparently sold millions of these, then started experimenting with selling other products like stationary, soap, etc. Currently the company is operating out of a renovated player piano factory, and they are expanding their product line constantly. Products are sold online as well as at Bloomingdales, Nordstroms, and other specialty boutiques.