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Sunday, May 11, 2008

Suri brings cupcakes to life

I remember driving down the streets of Chicago, wondering what the names of some of the streets meant. Many were named after people, who were these guys and what did they do to have a street named after them? A friend used to say all they had to do was follow one dream and do it well. They could suck at fifty things and just do one thing right, that’s all it takes to create a legacy. While the founders of Sprinkles Cupcakes don’t have a street named after them (yet), they follow a similar philosophy of doing one thing and doing it well. A new Sprinkles Cupcakes shop opened this week in Scottsdale. I haven’t tried the cupcakes, but I'm looking forward to checking it out, after all the hype I've heard about these things. If Oprah and Suri Cruise like them, they must be good, right? The founders are former investment bankers Charles and Candace Nelson. While visiting NYC, the couple had tried the famous Magnolia Bakery cupcakes. They saw how big the craze was there, but the trend hadn’t taken off yet in the rest of the country. Plus, they weren’t that impressed with Magnolia’s cupcakes and thought they could make a better product. The Nelsons spent two years figuring out the best cupcake recipe, hired a great architect and graphic design artist and opened their first shop in Beverly Hills in 2005. Their first day they ran out of cupcakes in three hours and people were literally banging on their doors for more. A second location was opened a year later in Newport Beach, then Dallas, Scottsdale, and fifteen more stores are currently in the works.