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Saturday, April 26, 2008

Quick Timeline for Success

I love the startup timeline for the company cafepress.com. In fact I love it so much I’m going to steal their viral marketing idea to get my webname out there. Yep. Sure am. The company allows others to sell what they create. The concept is similar to Etsy.com, really, but I like Cafepress better- refer to my post Artsy Fartsy for further insight. Anyway, the company was started in 1999 out of some guy’s garage in California. They had just four products to sell at the time, a mousepad, two mugs and a t-shirt. After they incorporated, they started an aggressive email campaign that went to a hundred websites per day. They had a 20% response rate from that campaign. Sounds good to me. A couple months later they received funding and they were off! They became profitable in March 2001. Today they have over 6.5 million members and over 150 million products for sale. Gotta go start my email campaign now. Bye.