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Wednesday, April 30, 2008

Passing on Skills to Family members to grow their company

Perhaps next year instead of sending Christmas Cards I will send Christmas Candy Bars like they sell at Cerreta Chocolates. I know I'd love to receive one. Since the company is located in Arizona (downtown Glendale, to be exact), they have a variety of chocolates and candies using flavors and packaging representative of the southwest. Like yummy Camelback bars and Pecanero Butter Pecan Crisps. Jim Cerreta founded the company over thirty years ago after he learned the art of candy making from his father in Ohio. The family run company has guided factory tours twice a day during the week, and offers online tours as well. Four generations have now worked in the Cerreta Candy factory, and the company is thriving. What a legacy to pass on to your kids!