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Tuesday, August 12, 2008

Time spent on Food Network leads to bakery business

I have celiac disease, an “allergy” to gluten, which mostly means I need to lay in the fetal position for hours writhing in pain when I eat something with flour in it. When I was first diagnosed with it most people had never heard of such a thing, but now more and more people are familiar. Even Elizabeth Hasselbeck from the View has celiac.

While I can’t eat flour, I have a HUGE appreciation for bakeries. I like the smell, the ambiance of a good bakery. I love to buy fresh baked goods for my family. The little town I grew up in with a couple hundred people has a bakery. However, in North Scottsdale, I don’t know of any bakeries!!! None. Nada. Zilch. Oh, except for the grocery store ones, if that even counts. A winning startup idea is to open a great bakery with awesome cakes and breads and pastries. How have entrepreneurs missed this geographic locale? If I, with celiac disease, want to have a bakery in my area, can you imagine how much people who can actually eat the products would love it??

Here’s the story of Christianna Reinhardt, and her new bakery Sweet Georgine's, that she founded in Omaha, Nebraska, to inspire anyone looking to open their own bakery (hopefully in North Scottsdale, but not a requirement).

Reinhardt was born in Omaha, then moved to Burwell, Nebraska as a child, and grew up in Arizona. She went to college and then headed to New York. While in New York, Reinhardt got a job at the Food Network, where she worked on the shows “Tyler’s Ultimate”, “Everyday Italian”, and “Unwrapped”. She returned to Burwell, NE in November 2006, where she renovated a historic Carnegie library into a home, which is now listed on the National Register of Historic Places.

While living in Burwell, she continued to freelance for the Food Network for the show “Diners, Drive-ins and Dives”. She went to Minnesota for a few months to work on the project, but upon coming back through Omaha in August 2007, she saw a historic building with a For Sale sign. She toured the vacant building and decided it would be the perfect location for a bakery which uses local ingredients.

"I honestly wasn't looking to open a business, but I was at a point where I didn't know what I wanted to do next," she said."I didn't have to advertise, because people in the neighborhood knew what I was doing. I wanted to open under the radar, but I never got the chance."


ALF said...

Who doesn't love a good bakery? Sounds like a great idea to me.

t said...

I feel for you. I can't imagine not being able to eat Valentino's pizza or KFC or a warm croissant! Or even drink vodka. I'm so grateful my tests came back negative.

What is wrong with North Scottsdale and no bakery???

Anonymous said...

That's the best time to start up a business, when it just feels right. A bakery like that will definitely be a success. It's all about the love.

Anonymous said...

How'd you get diagnosed as flour causing problem? An elimination diet maybe? Did you luck into already having a doctor capable for this or did you have to find one by referral from others somehow?

My Vision said...

Duane, years ago I was tired all the time and my primary doc took a blood test and discovered my iron levels were way down so he put me on iron supplements and even though I took them all the time my iron levels weren't changing. So I went to a hemotologist (blood doc) for another six months, he gave me iron to drink and it still wasn't working, so I finally went to Mayo Clinic and they biopsied my intestines and found I had celiac. It's a condition where your body doesn't absorb calcium, iron, and several other vitamins. These days I think you can find out if you have it just by taking a blood test, though it's not as effective as a biopsy.