Filling a niche business in publishing

In college I had an internship with a company in Lincoln, Nebraska called Peed Corporation, later renamed to Sandhills Publishing. I worked on a newspaper called Controller, which was an advertising publication distributed at Flight Based Operators (FBOs). Basically, the publication advertised used planes people had for sale. Quite a niche business. The founders Tom and Rhonda Peed founded the company in an old blacksmith shop in Iowa thirty years ago. Their first publication was a printing of 20,000 issues of Machinery Trader, a publication that lists large pieces of equipment for sale such as forklifts and bulldozers. They didn’t have mailing equipment at the time, so each of the seven employees labeled the copies by hand and took them to the post office in a pickup truck. Circulation increased and they added three other papers – Controller, Truck paper, and Processor in 1985. That is the year they moved to the Lincoln office. They are located on a 68 acre campus and now have another office here in Scottsdale, AZ. They have added several other publications as well.