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Tuesday, April 15, 2008

No investors? No Problem

Genevieve Thiers was a college student in Boston when she saw a pregnant woman putting up flyers around campus to find a babysitter. Genevieve sent the pregnant woman home and distributed the flyers herself, then went back to her home and had an epiphany. If this lady needed a babysitter, probably many others do as well. Wouldn’t it be nice to have an online site where sitters and parents could find each other? She fell in love with the idea, and started talking with investors. However, none of the investors wanted to invest. So she bought the domain name sittercity.com and hired two friends to design her website in 2000. Then she distributed 20,000 flyers herself on campus. Before the site’s launch, she had 600 babysitters looking for jobs. Word spread from Boston to other cities within six months, and today sittercity serves over a half a million people nationwide. Aaah the power of the internet.