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Thursday, April 10, 2008

Eat your vegetables

When I was little my Grandma used to tell me cottage cheese was ice cream. She’d put stuff like peas in sloppy joes too, to try to get me to eat healthily. Seems like Grandma was onto something. Nowadays there are cookbooks like Jessica Seinfeld’s Deceptively Delicious, where you can add healthy stuff to foods without altering the tastes too much. Even before her cookbook came out, Melissa and TJ Ewing had a company called Undercover Vegetables, and a product called the Yotta Bar. What a concept this is, assuming it tastes good. It’s a granola bar that has a full serving of veggies in it. They developed the product when they had a hard time getting their two year old son to eat veggies. Since it’s so rare for me to eat my vegetables either (other than the lettuce on my tostada at Taco Bell), I absolutely love this idea. Apparently others do too. They launched their product in the fall of 2005 and have been on QVC several times, and now also have their product in Whole Foods.