To me, there is nothing more brilliant than delivering a product that has a monthly automatic payment program. If a person likes something once, they will probably go back for more, so why not have a program in place where the owners can count on this repeat business every month? This is exactly what the founder of Massage Envy has done. Members sign up for one massage a month, and can receive additional massages at reduced fees. The founder, John Leonesio, had previously worked in the health club industry, and saw a niche for corporate massages. He opened up the first Massage Envy in Scottsdale, and has since franchised the concept throughout the country.